Business Owners: Which is the best local advertising medium?

Do you have a query on how to get things done in Andalucia, where to find things, who to call? Find out by posting and hear about others experiences.

Which is the best local advertising medium?

SUR english
1
33%
Essential Magazine
0
No votes
Absolute Marbella
0
No votes
Cache Magazine
0
No votes
H! Magazine
0
No votes
Radio
2
67%
 
Total votes: 3

boxcart
Tourist
Posts: 14
Joined: Tue Mar 22, 2005 7:43 pm

Business Owners: Which is the best local advertising medium?

Postby boxcart » Fri Mar 10, 2006 9:53 pm

Please vote, I have listed the major mediums. if you would like to vote for one not mentioned please post in a reply

sassy
Andalucia.com Amigo
Posts: 127
Joined: Wed Apr 20, 2005 12:28 pm
Location: Marbella

Postby sassy » Sat Mar 11, 2006 1:07 am

Billboards/monopostes

pete_l
Resident
Posts: 809
Joined: Thu Feb 02, 2006 11:59 pm
Location: Benamaurel, Granada

Postby pete_l » Sat Mar 11, 2006 10:16 am

Sorry to sound like one of those PITA's you find on the internet
who only reply to a question with more questions (and never actually
contribute anything useful), but I think it depends what your
product or service is.

From your choices, it sounds like you are aiming at the british / ex-pat
community.

If you can identify your target audience (men, women, youth, rich, poor,
smart, dumb, vain, lazy, etc.)
then you can ask the different media about their audiences and select
whichever one will "reach" your intended customers.

Whoever you choose, it's important to be able to ask the people who
respond to your ad's how they heard of you. That way you'll get to know
which medium is giving you leads, and which are a waste of time.

best of luck
Pete

User avatar
safeashouses
Resident
Posts: 746
Joined: Wed Sep 28, 2005 8:58 am
Location: Sabinillas

Re: Business Owners: Which is the best local advertising med

Postby safeashouses » Sat Mar 11, 2006 10:23 am

boxcart wrote:Please vote, I have listed the major mediums. if you would like to vote for one not mentioned please post in a reply
:idea: The INTERNET :!:

User avatar
hillybilly
Andalucia Guru
Posts: 2939
Joined: Thu Oct 07, 2004 12:53 am
Location: Estepa, Sevilla

Postby hillybilly » Sat Mar 11, 2006 10:39 am

I've not heard of any of these except Sur in English. And the radio of course!
Are they all Marbella-based?

lis48
Resident
Posts: 504
Joined: Wed Jun 16, 2004 8:17 pm
Location: Cádiz

Postby lis48 » Sat Mar 11, 2006 11:14 am

I agree Hillybilly, me neither. We have completely different mediums on the Costa de la Luz so it depends an awful lot on the catchment area he wants to aim at. The mediums he suggests are very localised.

User avatar
meseta
Andalucia.com Amigo
Posts: 88
Joined: Sat Mar 26, 2005 11:28 pm
Location: Malaga, Spain.

none of the above

Postby meseta » Sat Mar 11, 2006 12:57 pm

Word of mouth !

Beachcomber
Andalucia Guru
Posts: 10432
Joined: Tue Jun 15, 2004 11:11 pm
Location: Guadalhorce Valley

Postby Beachcomber » Sat Mar 11, 2006 3:11 pm

Yes, I agree with Meseta.

Personal recommendation is worth far more than advertising on any of the options given all of which I would consider to be a complete waste of money.

User avatar
claire4james
Andalucia.com Amigo
Posts: 148
Joined: Sat Apr 30, 2005 1:22 pm

Postby claire4james » Tue Mar 14, 2006 10:37 am

I have advertised in all of them (except the radio). Difficult to measure how succesful each of the ads/campaigns were, but the advertising is more about the "brand awareness" than actually generating "measurable" business.

I agree with an earlier poster that it totally depends on what you are looking to achieve that affects the decision as to where to advertise.


Who is online

Users browsing this forum: No registered users and 7 guests