Business Owners: Which is the best local advertising medium?

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Which is the best local advertising medium?

SUR english
Essential Magazine
No votes
Absolute Marbella
No votes
Cache Magazine
No votes
H! Magazine
No votes
Total votes: 3

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Business Owners: Which is the best local advertising medium?

Postby boxcart » Fri Mar 10, 2006 9:53 pm

Please vote, I have listed the major mediums. if you would like to vote for one not mentioned please post in a reply

sassy Amigo
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Postby sassy » Sat Mar 11, 2006 1:07 am


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Postby pete_l » Sat Mar 11, 2006 10:16 am

Sorry to sound like one of those PITA's you find on the internet
who only reply to a question with more questions (and never actually
contribute anything useful), but I think it depends what your
product or service is.

From your choices, it sounds like you are aiming at the british / ex-pat

If you can identify your target audience (men, women, youth, rich, poor,
smart, dumb, vain, lazy, etc.)
then you can ask the different media about their audiences and select
whichever one will "reach" your intended customers.

Whoever you choose, it's important to be able to ask the people who
respond to your ad's how they heard of you. That way you'll get to know
which medium is giving you leads, and which are a waste of time.

best of luck

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Re: Business Owners: Which is the best local advertising med

Postby safeashouses » Sat Mar 11, 2006 10:23 am

boxcart wrote:Please vote, I have listed the major mediums. if you would like to vote for one not mentioned please post in a reply
:idea: The INTERNET :!:

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Postby hillybilly » Sat Mar 11, 2006 10:39 am

I've not heard of any of these except Sur in English. And the radio of course!
Are they all Marbella-based?

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Postby lis48 » Sat Mar 11, 2006 11:14 am

I agree Hillybilly, me neither. We have completely different mediums on the Costa de la Luz so it depends an awful lot on the catchment area he wants to aim at. The mediums he suggests are very localised.

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meseta Amigo
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none of the above

Postby meseta » Sat Mar 11, 2006 12:57 pm

Word of mouth !

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Postby Beachcomber » Sat Mar 11, 2006 3:11 pm

Yes, I agree with Meseta.

Personal recommendation is worth far more than advertising on any of the options given all of which I would consider to be a complete waste of money.

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claire4james Amigo
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Postby claire4james » Tue Mar 14, 2006 10:37 am

I have advertised in all of them (except the radio). Difficult to measure how succesful each of the ads/campaigns were, but the advertising is more about the "brand awareness" than actually generating "measurable" business.

I agree with an earlier poster that it totally depends on what you are looking to achieve that affects the decision as to where to advertise.

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