This is the new slogan of the Junta de Andalucia, directed at British tourists, who are the most important market for this area. The Junta's tourism department wants to make Andalucia into the "second home" for Brits.
The Tourism Minister, Luciano Alonso, said that while there was a big demand from British tourists for sun and beach holidays, there was also growing demand for less seasonal activities, such as culture, golf, gastronomy and the Sierra Nevada. He was speaking at World Travel Market, the most important and biggest annual travel trade meeting, which took place in London last week. Alonso met major tour operators such as Martin Randall Travel, Page & Moy and Golf Breaks.
According to one tour operator, the traditionally quiet seasons of October-November and March-April, known as "shoulder periods", are growing. The operator, from luxury tour operator ABC Destinations, said that traffic during this off-season period is building dramatically.
2012 is expected to be an "outstanding" year for tourism in Andalucia, with all the turmoil around the world. and this area being stable. You heard it here first.
Video: Luciano Alonso on the importance of the British market for Andalucia tourism.