Morón de la Frontera rises above the rolling patchwork plain of La Campiña like a mirage. A great place to visit in July during the annual flamenco festival; one of the best known festivals where the traditional gazpacho andaluz is also celebrated. Established in 1963, it features flamenco baile (dance) and cante (song) and serves the customary gazpacho (typical Andalusian chilled soup). It has about 23,000 inhabitants.