April 2009

Now that's a fancy term there: touristic intelligence. No, I didn't make it up. It's a direct translation from the new "Laboratorio de Inteligencia Turística" (Touristic Intelligence Laboratory) that the regional government is creating with an initial investment of 1.5 million euros. When I saw the news, an image flashed through my mind of white coated scientists taking CSI style samples of suitcases and souveneirs and running everything under the lens of a powerful microscope, seeking some traces of intelligence somewhere... That's not exactly how it works.