Carriages, horses and flamenca dresses are traditional sights of the Feria which haven't changed in centuries.

Spring is the time for fairs here in Andalucia, and kicking off the season each year is the mother of all Ferias - the Feria de Abril in Seville.

As the name implies, this is usually held in April, but as Easter was so late this year, and the Feria takes place three weeks after, the date slipped back into May.

The Tio Pepe girls, in their distinctive garb, dish out the unfiltered sherry to lucky Sevillanos.

Tio Pepe en Rama was tasted alongside two less boisterous fino sherries.

Sherry is very much the drink of the Feria, although more manzanilla (from Sanlucar de Barrameda) than fino.
On the Monday of Feria week, Tio Pepe held its tasting of Tio Pepe en Rama, the unfiltered version, at the Alfonso XIII hotel in Seville.

This palatial establishment, which was indeed built for a king, as his and his family's digs for Expo 1929, was a grand setting for presenting this wonderful sherry to a pre-Feria, super-excited audience.

Tio Pepe en Rama's labels are always inspired by designs from the bodega's archive.

Unfortunately, most of the attending bigwigs were so preoccupied by that night's upcoming alumbrao that they didn't listen to the wonderful presentation by the inimitable Antonio Flores, Tio Pepe's Master Winemaker.
As a superb, lyrical speaker, he is hugely (and rightly) respected in the wine world as a man who knows his stuff— a talented winemaker and a superb communicator.

But Feria fever had taken its grip, and the chat volume was high. Afterwards, Antonio commented, with his customary politeness, that perhaps Seville didn't have enough wine lovers (myself excluded, naturally).

Pescaito frito - mixed fried fish - is the dish of the Feria's opening night.

That night it was the noche de pescaito, when half of Seville packs into the casetas to dine on fried fish and watch the portada lights get switched on. No one wears flamenco dresses, but the atmosphere is mighty festive.

As the week went on, high temperatures dominated—well, it is May, with mid-30s. I was a fair-skinned chicken, staying away until at least 8 pm, as the sun was merciless and the casetas were like ovens.

The local press reported that takings were down this year, but the recinto was heaving when I was there. I can only assume that many people didn’t spend as much money as usual. There was certainly more botellón—drinking in the street—than in previous years.

Next up is the Feria del Caballo in Jerez, which starts tomorrow. Unlike the Seville Fair, all casetas are open to the public, making for a friendlier, more inclusive experience for visitors.

So pop a flower behind your ear, drape a fringed shawl over your shoulders, and sip a glass of chilled, crisp sherry. ¡Olé!