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Toro de Osborne

Toro de Osborne

The Osborne Bull advertising structure for the Spanish wine and food producer is one of twenty copies, which were built and erected between 1957 and the late 1970s. In general, they respond to an evolved layout based on an original drawing by designer Manuel Prieto Benítez (1912-1991), with changes that seek to adapt them to the construction system and process. They were built in the workshops of brothers José and Félix Tejada Prieto. Born as an advertisement, the image has turned into an artistic icon, and is considered an illustrative example of contemporary “pop-art”. This piece thus represented a ground-breaking notion in redefining the classical values ​​of “authenticity”, understood as the ancient, unique and exceptional. On the other hand, from the anthropological point of view, the Osborne Bull constitutes a powerful symbol, as a ‘totem’ of the Spanish State, but also an identifying reference of Andalusia, transcending the aesthetic support of the brand. It was installed here in 1974. Due to its dimensions, it corresponds to the Giant Bull typology, with a height of 13.13m and a surface area of ​​150m2, and in total it reaches a weight of 4,000kg. Located on the N-340a, between Benahadux to Rioja.

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