The World Travel Market fair in London runs from November 10 to 13 and has Andalucia running wild through the streets and metro and airports of London. In fact, our regional government is lavishing two million euros on an advertising campaign that will greet visitors at both Heathrow and Gatwick, travel with them through the city's metro line and continue to join them as they make their way throughout the streets of the capital, even into the heart of Picadilly.
Why such an elaborate campaign this year? Nothing more and nothing less than what everyone here is calling "The Crisis".