Internet & Communication - Search Engine Marketing

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Being at the top of the search results can bring more sales

Search Engine Marketing

We’ve heard about Search Engine Optimization (SEO), which gets our website to the top of Internet searches by incorporating the right key words and other strategies, but what about Search Engine Marketing?

Search Engine Marketing is a new science that involves everything you know (or wish you knew) about SEO but also includes paid forms of getting to the top of search engine searches. There are numerous ways to pay your way to the top, among them are Google Adwords, Yahoo Search Marketing and Microsoft Adcenter.

One of the first eminent experts in Search Engine Optimisation, Danny Sullivan, coined the term Search Engine Marketing when he realised that efforts to get to the top of Internet surfers’ searches was going beyond the basic Search Engine Optimization techniques that experts had been using to help their clients cope with the advent of search engines in the late 1990’s.

Today’s sister company, Andalucia Web Solutions, offers clients a full range of Search Engine Optimization or the newly expanded Search Engine Marketing services. For more information, send an e-mail to [email protected].