Knowing your customer and projecting the right image are essential to your business. This is especially true in Andalucia, where there are many international cultures as well as the large Spanish population.

Because of the relaxed lifestyle it’s easy to think that traditional marketing skills don’t count here. However don’t be deceived: success will still depend on getting everything in your marketing mix right There is are several professional agencies offering all the expertise you’d expect to help you through.

Business People in Andalucia are interviewed and share their thoughts alongside those that have been pioneers in the Andalucia Tourism industry.

Recruitment or employment agencies are a relatively new concept in Andalucia. They are, however, long overdue as the influx of foreign visitors has created a great need for workers in many business sectors throughout the region.

Business networking is an increasingly popular concept in Andalucia. It is particularly useful within English speaking ex-pat communities, where local, mutually beneficial business relationships can seem thin on the ground and often take years to establish.

Looking for financial information dealing with Andalucia? Doing business in Andalucia can be a little intimidating, especially if you are new to the region or even new to Spain. Many of the laws are as different as the culture so it is always refreshing to know that you can find trusted information all in one place.

The challenges of starting a new business can be reduced thanks to modern services such as call centres that often also offer services like word processing, accounting and even answering questions about your company.

Many people turn to self-employment or starting a business to make a living, although this path is strewn with pitfalls for the unwary. Many foreigners don't do sufficient homework before moving and setting up a business in Spain.

There are many opportunities in Andalucia for foreign investment in a business. Gone are the days when the only business’s available were bars in tourist areas. Andalucia and the Costa del Sol has a sizable community of foreign residents and many start up business target this market as well as the tourist market.

Hundreds of trade fairs take place in Andalucia each year. To find about trade fairs in Andalucia take a look at the websites of the major Conference Centres in Andalucia.

The Andalucia Music Forum billed at the -International Music Industry Meeting in Southern Europe- was an opportunity for artists, managers, promotors and venues to network and learn about the music industry. It was part of the AndaluciaBig festival.

If you are looking to start a business in Spain and are thinking about the possiblity of purchasing a franchise you might be surprised at the numerous opportunities available. Not only are Spanish franchises available but there are also many international companies, even multinationals, offering franchise opportunities in the south of Spain.

This concept hasn't reached all of Andalucia yet, but is becoming popular on the Costa del Sol. As more and more foreigners either move to this area to set up a business or need temporary space from which to run business while conducting a project here, business centres are opening in places like the Marbella area.