This area is between Plaza de Encarnacion and Plaza Nueva, and its main attraction is the shopping zone around calles Sierpes, Cuna and Velazquez/Tetuan. Come here to find excellent quality Spanish-made leather shoes, boots and bags, as well as the traditional fans and embroidered shawls - or just do as the locals do, and walk around browsing and discussing, before stopping for a coffee. Zara and Mango abound; other fashion chains include Blanco, Pull & Bear and Sfera. For more individual owner-designer shops, Soho Benita has some great accessories and clothes stores.
To the north is Metropol Parasol, Seville's architectural wonder, and the largest wooden structure in the world: six 20m-tall shades, with a restaurant, walkway and viewing point on top, and an archaeological display, food market, and eateries underneath. South of retail heaven is Plaza Nueva, home to the ornate stone Ayuntamiento, the Town Hall, while Seville's trinity of UNESCO-recognised monuments - the Cathedral, Archive of the Indies, and Alcazar - are all clustered together nearby, on the edge of Barrio Santa Cruz.